Most online stores lose customers between the sale and the second sale.
Truflow builds the flows that catch them — welcome, abandoned cart, and post-purchase sequences built around how your customers actually shop, so repeat customers happen automatically instead of by luck.
Three flows. Every online store needs them, and most never get around to it.
These are the sequences with the highest return for the least ongoing effort — they run once you launch them, and they're usually the difference between a customer buying once and buying on repeat.
Welcome flow
Introduces the brand and what makes it worth sticking around for, not just the product — story, best-sellers, and the first-order incentive, timed so it doesn't feel like a discount dump.
Abandoned cart & browse
Recovers carts and browsed-but-not-bought sessions with product-specific reminders — no generic "you forgot something," written around what they actually looked at.
Post-purchase
Order confirmation through to the review request and the next-purchase nudge, timed to how your product actually gets used — this is the flow that turns a sale into a habit.
Here's what that looks like in practice
Every brand's flow is different, so rather than talk in the abstract, here's a real example: a welcome flow built for a practice skincare brand — not a live client — so you can see exactly how a sequence comes together before booking a call.
practice build — lumé skin, skincareWelcome flow — 4 emails
Welcome
Sent immediatelyThe routine
Day 2Ingredients
Day 5First-order offer
Day 8Full build includes subject lines, copy, and flow logic for each step — happy to walk through it on a call.
From audit to live, in four steps
Audit
A free review of your current flows (or lack of them) and where revenue is leaking.
Build
Copy, design, and flow logic set up in Klaviyo, matched to your brand voice and product line.
Launch
Flows go live with tracking in place so you can see what's working from day one.
Optimize
Ongoing tweaks based on open, click, and revenue data — flows improve over time, not set-and-forget.
One inbox. One point of contact. Every reply.
Truflow is run by one person, based in London. No account managers, no handoffs — the person who audits your flows is the same person who builds and ships them.
That means faster turnaround, and a build that actually reflects a conversation with you rather than a template filled in by someone who's never seen your brand. The focus is narrow on purpose: online stores, and the three flows that matter most — not a generalist agency spread thin across every platform and channel.
Most clients so far are Shopify stores running Klaviyo, though the same three flows work for any store with an email list and a checkout.
Let's find out what your flows are missing
Book a free 20-minute audit — I'll look at what you have (or don't) and tell you honestly where the opportunity is, no obligation.